Aspect Branding

Overwatch is a product development consultancy where I interned during the summer of 2024, gaining my first professional exposure to graphic design. I worked on a variety of projects including logo development, user interface design, and conceptual website design involving product photography, page layouts, and typography. One project involved developing a logo for Aspect, a new sister company being launched by Overwatch to provide sourcing, light assembly, component kitting, and final product finishing. The logo needed to establish a clear connection to the existing Overwatch brand while introducing a simple visual concept representing the process of bringing individual components together into a finished product. To create this connection, I used the same custom-kerned typeface as the Overwatch logo and developed a simplified icon that communicates completion and assembly without relying on detailed imagery such as tools or fasteners. The result was a clean, cohesive identity that visually connects Aspect to its parent company while establishing its own purpose.