Feed Forward Nonprofit Campaign

Creating designs with an intentional mindset and a specific audience in mind allows me to approach each project in meaningful ways. Feed Forward is a social awareness campaign focused on increasing access to nutritious, affordable food through community food drives and ready-to-cook meal kits. Designed to engage high school students, the campaign encourages volunteering while providing opportunities to gain meaningful real-world experience. The visual identity combines warm, approachable typography with an earthy and playful color palette to create a brand that feels inviting and community-driven. This identity was carried across a range of applications, including posters, a landing page, Instagram stories, and merchandise, creating a cohesive campaign that encourages participation and promotes positive community impact.